Twitter Metrics

Thumbnail image of a Tableau twitter metric dashboard.

View on Tableau Public

I built this dashboard to show key metrics for a Twitter account. (Shared publicly with the account holder’s permission). The dashboard is designed to focus on metrics surrounding tweet topic, time of day, and day of week, to help the user determine the most effective times and topics to increase engagement. 6 different engagement metrics are available (likes, retweets, new followers, profile visits, engagement rate, and comments), and can be toggled using the parameter swap icons.

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